Key Competencies & Contribution
- Modular UI UX design including checkout process, cart, product, category and home page redesign following UX best practices.
- Extensive research and UX reports.
- Persona development based on internal discovery meetings with marketing and upper-level management.
- Content mapping for internal development team
- Determined overall style, typography, color palette and all visual elements.
- Custom icon design and illustration of all visual elements (Illustrator/SVG), including production of isometric illustrations.