Key Competencies & Contribution

• Modular UI UX design including checkout process, cart, product, category and home page redesign following UX best practices.
• Persona development based on internal discovery meetings with marketing and upper-level management.
• Content mapping for internal development team
• Determined overall style, typography, color palette and all visual elements.
• Custom icon design and illustration of all visual elements (Illustrator/SVG), including production of isometric illustrations.

Personas

Before & After

Content Mapping

Typography

Sample Page Layouts & Modules

Various Icons