TAWNI MARTIN

I am a professional with 27 years of UI/UX design experience in Enterprise, B2B, SaaS, and B2C web and mobile design solutions. I have 9 years experience in the digital security industry designing for complex technical products. I have a passion for the user, solving problems and design excellence.

SKILLS & Experience

DESIGN AWARDS

Gold Adrian Award for Web Design – Colonial Williamsburg Website
Silver Adrian Award for Web Design – Park Gate Lodges at Yellowstone
Bronze Adrian Award for Web Design – Sequoia National Park
Platinum Marcom Award for Web Design – Tenaya Lodge
Silver Addy Award for Web Design – Marriott Paradise Hotels

WORK EXPERIENCE

SENIOR UI/UX Designer

Oct 2022 – Jul 2025
DigiCert, Inc., (Remote US)

• Partnered closely with product owners, content, engineers and research to collaborate, iterate, and ensure a high-quality design implementation or MVP that matches design intent.
• In fast-paced environment, designed and iterated on artifacts such as wireframes, user flows, task flows, interaction designs, prototypes, and low- and high-fidelity, production-ready designs.
• Led design reviews and presented design solutions to stakeholders, clearly articulating design decisions and rationale.
• Facilitated user research sessions and usability tests to validate design concepts and make improvements based on user feedback.
• Attended and participated in occasional sprint planning meetings, stand-ups, sprint reviews and other scrum events.
• Presented design solutions to stakeholders, clearly articulating design decisions and rationale.
• Collaborated with executive level, product and engineering teams to ensure designs align with the functional specifications and product goals.
• Designed responsive layouts for multiple breakpoints, from xxl desktop experiences with full-width fluid, side-by-side display solutions with large datasets, to tablet and mobile layouts.
• Designed complex workflows requiring deep technical domain knowledge.
• Analyzed user behavior data and product performance metrics to inform design optimizations and improvements.
• Contributed to the creation and maintenance of our company-wide design system.
• Participated in brainstorming sessions and design sprints to drive innovative solutions for new product features or improvements.
• Evaluated key tasks and system roles to better understand personas and identify pain points and opportunities.
• Presented low-fidelity wireframes with content, product and engineering team members to brainstorm improved workflows, design and layout ideas.
• Participated and contributed to design reviews and evaluations with peers and upper-level designers.
• Created high-fidelity interactive prototypes to demonstrate how product and feature improvements will function.
• Produced mocks with clean and clear dev specifications and documentation to specify dimensions, colors, spacing, and behavior of designs for developers in order to ensure accurate implementation.
• Reviewed final product with engineering to ensure designs are accurately implemented as expected.
• Presented work in scrum meetings, product and engineering meetings, executive level meetings and design collaboration workshops.
• Used analytics, user research, and customer feedback to inform decisions and validate solutions.
• Contributed Figma design components to company design system. Included UX best practices research, creation of functional prototypes and accessibility requirements for engineering.
• Designed, hand-coded and tested HTML4 email solutions for technology limitations.
• Evaluated NPS customer feedback, consolidated, categorized and presented research insights to executive level team, including recommended feature improvements prioritized by factors related to risk, level of effort and impact.
• Prepared and presented a comprehensive, long-term vision to improve the product’s UX/UI, with detailed action plan, scope and deliverables. The goal was to establish a realistic overview of our product within the current competitive landscape so that we can better compete with or outperform our competitors and solidly position our product as top-tier in the industry. Included roadmap with iterative scaling, a plan to establish baselines with research and analytics, key personas, journey mapping, work flow/task flow analysis and gradual improvements alongside component-driven development.
• Managed and lead the initiative to advance our product’s conformance to accessibility standards and procure a VPAT letter of compliance with WCAG level AA Guidelines and Section 508. Interfaced with Deque and Level Access vendors as product lead, demoed our app and scheduled product scans. Reviewed conformance testing and scans. Built requirements in Epic and stories for engineers to apply accessibility semantics, properties and behaviors in code.
• Worked with engineering to design authentication compliance in our product’s payment flow to meet the Strong Customer Authentication (SCA) regulatory requirement introduced by the EU’s Revised Payment Services Directive 2 (PSD2), requiring credit card authentication using 2FA.
• Developed phased plan to redesign current dashboard, including research and discovery, identification of user segments, metrics to benchmark, and role-based Qualtrics user surveys to gather feedback and drive designs. Included hand-coded responsive component development to communicate functionality to engineering team presented in scrum meetings.

SENIOR UI/UX Designer

Nov 2016 – Oct 2022
The SSL Store, St. Petersburg, FL.

• Presented and evangelized concepts in user-centered design and atomic design in meetings with executives, marketing, in-house and remote dev teams.
• Introduced and implemented Sketch, InVision, UXPin and other tools/concepts to department heads, creative & development team members.
• Conducted, analyzed and presented qualitative and quantitative research, identified patterns and proposed rationale or solutions/recommendations to inform design decisions.
• Developed personas based on internal discovery meetings with marketing and upper-level management.
• Created atomic design system with atomic elements in Sketch, created responsive UI elements and fluid responsive websites in Sketch using Auto Layout and LaunchPad.
• Determined overall style, typography, color palette, iconography and visual elements for new projects, including illustration style exploration by creating assets in Illustrator, Sketch, iPad Pro.
• Analyzed and improved key components/features as well as executed on all phases of a design project, from prototyping concepts to creating pixel-perfect visuals to hand-off to development.
• Responsive web design in Sketch and Illustrator using 12-column layout and 8pt grid. Hand-coded a few Bootstrap/SCSS pages to inform developer of intended layout, including responsive typography, and layout/icon adjustments at different breakpoints.
• Custom icon design and illustration, including production of isometric illustrations and delivery of production-ready SVGs.
• Assisted with analyzing data and assimilating user feedback and activity to thoroughly understand user motivations and improve the user experience while also incorporating business strategy and technical limitations of the product.
• Researched and adhered to best practices, standards and guidelines, and produced UX recommendations as it pertains to checkout, cart, product, category, landing pages and various page elements and patterns.
• Monitored execution of design deliverables through all phases of production to preserve design vision and intent.

UI/UX Designer

Jul 2015 – Nov 2015
Foundry119, Tampa, FL. An emerging, full-service marketing and advertising agency bridging the gap between traditional and digital.

• Designed high-fidelity web and mobile designs, interactive wireframes/prototypes, IA/process flows, and paper prototypes.
• Collaborated with, and synthesized feedback from Creative Director, other designers, managers and developers.
• Performed A/B tests, heuristics analysis, researched interaction design trends and best practices.
• Managed WordPress websites, including theme research and modification / customization; plugin research, install and configuration, form creation and configuration.
• Identity, website and product design for Big Storm Brewery.

INTERACTIVE Designer/Founder

Jan 2012–Dec 2015
Ideate Interactive, Tampa, FL. Cross-functional team of designer/developers specializing in custom WordPress and SEO for clients of all industries.

• Lead designer on all projects. Includes meeting with clients and client line of business leaders, discussing their vision and ideas and creating compelling digital experiences within budget, technical and and project timeline restraints.
• Adept at creating aesthetically compelling interface designs that meet strategic objectives, while maintaining aesthetic appeal in interactive layout and design, color and typography usage.
• Involved in all aspects of business development and management, writing proposals and estimates, conducting stakeholder discovery interviews, defining functional requirements, budgeting and scheduling, client relationship management and quality assurance.
• Ensuring all creative deliverables are optimized from the end user point of view. Occasional production of competitive analysis, heuristic analysis, demographic usability best practices, production of site maps and high and low-fidelity wireframes.
• Managing remote developers, providing quality control on all completed projects to ensure design and production accuracy.
• Front-end support, HTML/CSS development, and editing using Firebug and WordPress.
• Implementing on-site SEO, integrating keywords into content and architecture, titles, link text, metadata, alt tags, page URLs, image file names, etc.
• Worked with agencies and directly with small to medium-sized companies producing WordPress websites in such industries as architecture, automotive, insurance, medical, creative, etc.

Freelance Web Designer

Feb 2003–Dec 2011
Orlando, FL.

• Created precise, beautiful, hi-fi mockups/PSDs for production.
• Developed brand and usage guidelines for Tenaya Lodge and Colonial Williamsburg
• Worked as a consultant to Ypartnership and other agencies in the Orlando area as sole interactive designer on many high-profile projects in the hospitality, travel and desination industries.
• Collaborated with project managers and internal staff in the design process. Participated in conference calls and in-person meetings with key stakeholders and business leaders in the iterative process of change management.
• Created numerous Flash ads with animation, illustration and motion design. Created two interactive maps that consumed XML feed for fully dynamic presentation of data. Included Actionscripting.
• Participated in FAM (“Familiarization”) trips for Colonial Williamsburg and Cozumel to assist in becoming familiar with the destination prior to design.
• Front-end development with HTML 4/tables, CSS, Flash, Actionscript.
• Creative, innovative and resourceful with ability to handle multiple projects
• Committed team player with good communication skills
• Very detail oriented, resourceful, self-motivated, strong written skills
• Projects: 1st Life Financial/ISG, 3PV, Audubon Condos, Cambridge Beaches Resort & Spa, Campus Crusade for Christ, Clark Pinnacle, Colonial Williamsburg, Columbia Residential, Cozumel Visitor’s Bureau, Daniel Dill Law, Days Suites at Old Town, Daytona Beach Convention and Visitors Bureau, Design Shop Group of Companies, Disney Media Lab, Disney Sales and Travel Operations, Employment Technologies, Experts2Hawaii, Fort Belvoir Residential Communities, Fort Benning Military Family Community, Gatorland, Gibson Mortgage Group, Greater Fort Lauderdale Convention and Visitors Bureau, Harris, Harris, Bauerle & Sharma, Larry Stuart Hospitality, Marriott Caribbean & Mexico Resorts, Monterey Bay Residential Communities, National Association of Women Business Owners, Omni Orlando Resort at Championsgate, Pinnacle, an American Management Serices Company, Quest Technologies, Sage Resort Orlando, San Diego Naval Station/Pacific Beacon, Solivita, Tenaya Lodge, Van Gogh Vodka, Yosemite National Park.
• Agencies: YPartnership/MMGY, .Com Marketing, CCH Marketing, Fry, Hammond & Barr.

Director of Web Design and Development

April, 2000–Jan, 2003
E-Site Marketing, Bethesda, MD. An internet marketing company specializing in online business solutions exclusively for the hospitality industry. Bought by Sabre Hospitality Solutions in 2007.

• Designed and developed a number of websites, from concept to launch, as well as managed a small team as design lead. Oversaw the company’s project portfolio to ensure resources were being utilized appropriately. Provided direction to team members by establishing objectives, assigning responsibility, and tracking progress against measurable goals. Managed day-to-day issues, met regularly with senior staff and client line of business leaders.

Site Administrator/Webmaster

1998–2000
Rdental.com, Bethesda, MD. An internet start-up dedicated to consumer dental health information, and online continuing education for dental professionals.

• Managed designers and developers in the maintenance of the website. Responsible for the approval of all content and graphics before posting. Managed the change request process, wrote technical requirements documents, proposals, website usability studies, wireframes and architecture documentation. Site maintenance activities, such as content management, graphics production, link management, ad management and help desk assistance. Redesigned numerous new features, ads and web pages. Dreamweaver, Fireworks, Photoshop. Programming: HTML, XML, ASP/VBScript.

EDUCATION

The Iron Yard – Front-end Engineering – 3 month full-time intensive class – April, 2015
New York University. New York, NY. – English Literature with minor in Creative Writing.

Other Education / Training

UXPA International Conference – 2018 Rio Mar, Puerto Rico.
Usability Courses: Mobile User Experience Design, Continuous Product Discovery, Design for Agile – Interaction-Design.org.
Tampa SEO Training Academy – Week-long certified course.
Tampa Bay UX Group – Various meetups and group UX events.