Our client wanted a clean, modern look for a new website which would communicate a range of automotive hospitality and porter services, clearly and persuasively to their target audience. With no photography or existing collateral, I collaborated with the client on choosing stock photography that would give the site a human-oriented focus and evoke the concept of “service with a smile”. A long page with scroll for each sub-section maximized the impact of each content area/focused message and allowed us to tell the story in a more straightforward way.