Role: UI, UX
Project: Custom Website Design
This client wanted to separate their single website into two, one focused on the historical, and a new one (below) focused on hospitality. It was the largest website project the agency (yPartnership) had ever undertaken, at the time. Overall, it took two and a half years, and everything from the information architecture to design to content to the user experience were re-imagined for this project. My role was UI/UX, and I was the sole designer on the project, working with other user experience professionals, project managers, developers and writers. The main objective was to build the image of Colonial Williamsburg as a resort destination with world-class amenities, and help guests planning a trip to really understand how to “do” Colonial Williamsburg, and in the process take advantage of their on-property accommodations, restaurants and other hospitality services. Below are a few of the many pages I designed, including “Phase 2”, which was a complete re-design of their e-commerce system and process – from hotel reservations to admission tickets and beyond.
What Our Client Says
The early reviews are in, and our client couldn’t be more pleased. They’re seeing praise internally, and from across their organization, and they are ecstatic about it!