Role:   UI, UX

URL:   Metrohealth

Agency:   Ideate Interactive


This was a new website for a unique, onsite and in-home medical care service for seniors. The primary demographic were potential patients 65 years and over, and their baby boomer caregivers. I conducted research on usability best practices for this growing demographic, which informed and inspired the design process. To read the full blog post about this project, click here

What The Client Says

Overall feedback is very positive!  We very much like the direction of the site, and especially appreciate that it does not feel like a traditional, cold, medical website.  All of the research that went into the design is much appreciated.